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Champagne has been a quiet presence in this year’s Power 100 with just nine houses in the ranking. However, it is a building force in the secondary market which has truly begun to breakout.

Amassing high levels of trade, showing strong price performances and with a growing number of brands qualifying for inclusion – even if they have not quite made it to the top just yet.

The standout Champagne has been Louis Roederer’s Cristal, one of three Champagnes in the top 10. It has been the top traded wine by volume and third top-traded by value over the latest Power 100 year. It first entered the top 10 in the 2019 Power 100 and has not left it since.

Dom Pérignon may have a stronger price performance and Krug may have a higher average trade price but measured by its sheer levels of trade, Cristal has become the standard bearer of Champagne’s secondary market drive.

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