Franconia, or so it seems, has been rather neglected by the wine press and the public in recent times. In Focus of the vintage reports by wine journalists, but also of blog posts and forum discussions, focus on other regions. This is quite remarkable, since Franconia has clearly been one of the most dynamic wine regions in Germany in recent years. The connection between tradition and modernity that is so often made in wine literature is probably nowhere as true as here. Nowhere else in Germany is the proportion of bottles with screw caps as high as in Franconia; even the Grosses Gewächse are screw-capped to a large extent. At the same time, however, most of the wines are kept in a rather traditional style, sometimes even completely uncompromisingly committed to the soil and the origin. The only difference is that the term "earthy" wine, which has long been proverbial in Franconia, no longer has to be used to disguise a clumsy rusticity, as was often the case 20 or 30 years ago. The generations of winegrowers who are responsible for vineyards and cellars today are highly trained. Most of them, however, do not use their skills to produce flattering, smooth fruit bombs, just because these are so popular with many consumers, but also wine journalists, at the moment. On the contrary, they strive to bring out the origin and varietal character of their wines as precisely as possible.