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Saturday, 30 October

SWR Television, 3.00 p.m

Land - Love - Air
The Wine Rebel

Juliane Eller from Alsheim (Rheinhessen) is the shooting star among German female winemakers. At the age of 23, she took over her parents' winery and radically restructured the business. That was six years ago. Since then, a new wind has been blowing at the winery - quality instead of mass. Eller relies on organic guidelines and hand harvesting. She has created her own wine line with Juwel wines. But nothing works without the family. Juliane is glad that her parents are involved. Grandma Katharina takes care of the physical well-being at the winery. For her wine marketing, Juliane Eller used social media from the very beginning; after all, she belongs to the "Instagram generation". She also wants to get younger people excited about German quality wine. Why not work with real celebrities for this? The young winemaker from Rheinhessen managed to get presenter Joko Winterscheidt on board. Joko also convinced his friend Matthias Schweighöfer to join in. Today, the three of them market their "3 Freunde wine". Besides working in the vineyard, Juliane Eller is constantly on the road, sometimes too much. Despite the support of her family, there is hardly any time left for her private life. That's why Juliane and father Thomas are looking for an employee for the outdoor area who shares the family's philosophy. Easier said than done.