Whether indigenous, organic or characterised by terroir - from the Alpine north to the Mediterranean south: it is always worth getting an up-to-date overview of Italy's wine diversity. This can be done easily and efficiently at the big Italian wine tasting, which will take place on 6, 7 and 8 November in Hamburg (The Fontenay), Berlin (Orangerie Schloss Charlottenburg) and Munich (Isarpost Eventlocation). From 3 pm, representatives from 50 wineries from twelve regions will present their wines. Interested parties can get to know the wineries and wines in a professional setting during personal discussions.
Those who want to delve deeper into the topic of Italy can do so at the free masterclasses at 2 pm and 4 pm. Wine expert and journalist Sebastian Bordthäuser will present two exciting topics per city based on selected wines. The programme is rounded off with a seminar on "Wine & Art" by archaeologist Guido Petras.
Sebastian Bordthäuser's masterclasses and the table presentation from 3.00 to 5.30 p.m. are exclusively open to trade visitors from the retail, catering and press sectors. Participation is free of charge, online registration in advance at the following link is required:
Private wine lovers can take part from 5.30 pm to 8 pm and also attend the "Wine & Art" seminar at 6 pm. Admission for end consumers costs 10 euros per person. The proceeds will be donated to a good cause.
| Date | Place | Masterclass 2 pm | Masterclass 4 pm |
|---|---|---|---|
| Monday, 6 November | Hamburg, The Fontenay | Sangiovese Tuscany Superstar | White Southern Italy |
| Tuesday, 7 November | Berlin, Orangery Charlottenburg Palace | The islands of Sardinia & Sicily | The white wines of Northern Italy |
| Wednesday, 8 November | Munich, Isarpost event location | Sparkling Italy | Red southern Italy beyond Primitivo |
All wineries and the registration form can be found at meinweinitalien.de
For many specialist retailers, the visit to the big Italy tasting also marks the end of their own Italy campaign. More than 130 partners are taking part in the big Italy weeks and will be offering selected Italian wines at particularly attractive prices and as part of special promotions between 14 October and 8 November. Both the wines and the amount of the discounts can be customised. Advertising measures online and offline draw attention to the big Italian weeks in the specialised trade. On the campaign website meinweinitalien.de clearly lists all participating retailers.
The Italian Trade Agency is responsible for the "My Wine Italy" campaign. The Karlsruhe agency organize communications is responsible for the conception, planning and implementation.
