Whether autochthonous, organic, terroir-based - from the Alpine north to the Mediterranean south: it is always worthwhile to get an up-to-date overview of Italy's wine diversity. This can be done easily and efficiently at the big Italy tasting, which will be held on 6, 7 and 8 November in Hamburg (The Fontenay), Berlin (Orangerie Schloss Charlottenburg) and Munich (Isarpost Eventlocation). Starting at 3 pm, representatives of 50 wineries from twelve regions will present their wines. Interested parties can get to know the wineries and wines in a professional setting.
Those who want to delve deeper into the topic of Italy can do so at the free master classes at 2 pm and 4 pm. Wine expert and journalist Sebastian Bordthäuser will present two exciting topics per city using selected wines. The offer is rounded off with a seminar on the topic of "Wine & Art" by archaeologist Guido Petras.
The master classes by Sebastian Bordthäuser and the table presentation from 3.00 to 5.30 p.m. are exclusively open to trade visitors from the retail, gastronomy and press sectors. Participation is free of charge, but online registration in advance at the following link is requested:
From 5.30 p.m. to 8 p.m., private wine lovers can participate and also attend the "Wine & Art" seminar at 6 p.m. Admission for end consumers costs 10 euros per person. The proceeds will be donated to a good cause.
| Date | Place | Masterclass 2 pm | Masterclass 4 pm |
|---|---|---|---|
| Monday, 6 November | Hamburg, The Fontenay | Sangiovese Tuscany Superstar | White Southern Italy |
| Tuesday, 7 November | Berlin, Orangery Charlottenburg Palace | The Islands of Sardinia & Sicily | White Wines of Northern Italy |
| Wednesday, 8 November | Munich, Isarpost Eventlocation | Sparkling Italy | Red Southern Italy beyond Primitivo |
All wineries and the registration form can be found at mywineitalia.com
For many specialist retailers, a visit to the big Italy tasting will also mark the end of their own Italy campaign. More than 130 partners are taking part in the big Italy weeks and will be offering selected Italian wines at particularly attractive prices and as part of special promotions between 14 October and 8 November. Both the wines and the amount of the discounts could be individually determined. Advertising measures draw attention to the big Italy weeks in the specialised trade both online and offline. On the campaign website mywineitalia.com clearly lists all participating retailers.
The Italian Trade Agency is responsible for the "My Wine Italy" campaign. The Karlsruhe agency organize communications is responsible for the conception, planning and implementation.
