Finally! I have been waiting for this book for several reasons. On the one hand, because it finally explains to vintners and wine traders how to use the new media successfully in marketing. On the other hand, because I personally and also Wein-Plus have closely accompanied this book during its creation, and of course, one is doubly excited about the result.
For the description of the content, I'll make it easy for myself and use the press release for the book:
The book "Weinmarketing - Das Praxishandbuch" by Alexander Schreck explains what vintners and wine traders need to know about online shopping, social media, Twitter, Youtube and Google in order to communicate and advertise successfully with them.