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Finally! I have been waiting for this book for several reasons. On the one hand, because it finally explains to winegrowers and wine merchants how to use the new media successfully in marketing. On the other hand, because I personally and also Wein-Plus have closely accompanied this book during its development and one is naturally doubly curious about the result.

To describe the content, I will make it simple for myself and use the press release for the book:

How winegrowers and wine merchants advertise properly in Web 2.0

The book "Weinmarketing - Das Praxishandbuch" by Alexander Schreck explains what winemakers and wine merchants need to know about online shopping, social media, Twitter, Youtube and Google in order to communicate and advertise successfully with them.

Wine professionals are often not marketing professionals at the same time. But without the right marketing, it is becoming increasingly difficult to succeed with one's wines in an increasingly complex market. The internet has changed everything. Those who meticulously tend their vineyards and work intensively in the cellar or attract customers to their shop with a good assortment and interesting events often understand little about the digital revolution. But it is changing communication, advertising and marketing in the wine industry from the ground up. There is no end in sight.

The book "Weinmarketing - Das Praxishandbuch" by Alexander Schreck accompanies this change. It teaches wine professionals in an immediately comprehensible way how they can benefit from it without expensive agencies. Alexander Schreck does not focus on the still manageable number of traders and winegrowers who know how to use social media, but on the vast majority who are not very familiar with it. In easy-to-understand language, he conveys all the basics and practical, immediately applicable knowledge. Because being there is no longer everything. You have to do it right, otherwise budgets, effort and commitment go to waste.

"Wine Marketing - The Practical Handbook" provides facts, insights and immediately comprehensible strategies for marketing on the internet, mobile marketing, social media, networks and CRM. It is aimed at all those "who take their marketing into their own hands and do not want to do without professionalism", emphasises Alexander Schreck. Therefore, the basics of public relations, trade fair presentation and the complex legal pitfalls of running an online shop are also included. The book is easy to read, well structured and contains the marketing basics especially necessary for winegrowers and traders. Schreck provides bonusbest practice, background worth knowing, comprehensible examples, important information and good tips. In addition, there are many exciting interviews with marketing experts and celebrities from the wine scene - for example with TV celebrity and estate owner Günter Jauch, his cellar master Andreas Barth, the well-known blogger and winemaker Dirk Würtz and Utz Graafmann, founder and managing director of the wine network Wein-Plus.

All this has been carefully researched and written down in an understandable way by a wine marketing expert: Alexander Schreck, a business economist and NLP trainer, has been dealing with psychology and communication in marketing and sales for over ten years. In the past years, he has been active in wine sales and event marketing and has worked intensively with vintners, retailers and wine distributors. Today, Schreck works as the managing director of Wein-Plus Eventmarketing GmbH.

Robert Göbel, Professor of Management and Consulting at Geisenheim University, also recommends the book: "Mobile marketing, social media and information networks are developing into standard tools of contemporary wine marketing. For the first time, these are explained comprehensively and clearly for wine sales practitioners, understandable even for newcomers to the subject." It can also be read very well selectively and is full of checklists and expert tips that immediately help in everyday life.

How does Google Adwords work - and when is it the right tool in the advertising mix? What is the real benefit of Twitter? What do blog systems offer? How do I use a CRM system for customer care? What really matters at a wine fair? Schreck answers these questions comprehensively, thoroughly and understandably: "I want to take away the fear of the unknown by showing how easily this marketing can be integrated into daily work. Wine marketing is not a necessary evil in addition to the actual work. Wine marketing is fun!", explains his approach. And don't worry: he doesn't recommend booking expensive internet experts right away. On the contrary. He says: "Possibly surprisingly, professional marketing doesn't necessarily have to cost a lot of money." You just have to do it right. And be open to new things. This change from analogue to digital wine trade is explained in "Weinmarketing - Das Praxishandbuch" in a sound, practical and immediately comprehensible way.

If you would like to have some of the technical terms mentioned here explained in more detail, you will find the meaning of all common terms in online marketing described again in more detail under the following link.

Cover: Weinmarketing - Das Praxishandbuch

Alexander Schreck:
Wine Marketing - The Practical Handbook
Marketing practice and applications of the new media for wine producers and wine merchants
Publishing house Gebrüder Kornmayer
Price 24,90 Euro

To the book at Amazon

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