Today is the big day we have been working towards for a year. Actually, it is even the consistent result of years of work to orientate the company and the website wein.plus more and more towards its members.
In terms of content, in terms of offers, and also in terms of financing. wein.plus is now almost exclusively paid by its members. This is probably the best assurance that we think and act only and exclusively in the sense of our members. Financial and editorial independence are thus firmly anchored in our business model.
Whoever would like to wine.plus is invited to become a member. There are three different options:
Free members with free access to Europe's largest wine platform.
Private Premium members with access to all content with over 130,000 wine reviews, the world's largest wine encyclopedia as well as exclusive discounts.
Membership fee: 29,50 € per year.
Business Premium members with access to all content, top presence of the offer and exclusive, extra favourable framework agreements.
Membership fee: 190,- € per year.
wine.plus has 223,032 members today and between 10 and 20 new members join every day
Already a few weeks ago we have noticeably improved our member support with the help of a support solution. We are now reliably available to our members via e-mail, support button on the website, Facebook message or voice message and guarantee a short response time; at the latest on the next working day.
The platform wine.plus consists of many hundreds of thousands of pages of high quality, professional wine knowledge. This is now much easier and quicker to access. We have divided the content into 11 categories and made them directly accessible from the menu with one click
We have also moved away from generic names such as "Shopping" or "Wine FAQ" in the designation and menu and now call the content directly by its name. So, for example, "Shopping sources" and "Beginner's knowledge". Producers, wine reviews and regions are also now directly accessible from the menu. The "Glossary" has now become a lexicon
Members have many advantages. Until now, these were communicated over many pages. Now all offers for members are clearly summarized on one page in the "Advantage world for members". Simply click on the 2nd button from the left in the header.
The search functions are particularly important with so much wine knowledge. We have improved them considerably. Try the search function in the wine reviews
The wine romanticism of the grapes in the previous logo has had its day. The new logo symbolises the clarity, openness and reliability with which we communicate. Instead of a hyphen, we now make a dot. Dot!
This is now our motto, the motto, the new claim.
The plus stands for our competence, our quality standards in everything we do for our members. Ultimately, it stands for the added value we offer our members. When we do something, we do it professionally and with total commitment.
Also for the website we now simply use wine.plus
It's shorter, easier to type and more memorable.
https://Wein-Plus.eu becomes → https://wine.plus
All links and bookmarks to the old domain will still work, of course.
We are paid by all our members and in return we give back a concrete benefit and added value to all members. That is the essence of a digital platform. The more members use the platform, the higher the concrete benefit for each individual. Individual interests, even if there is a lot of power and money behind them, do not play a role
What sounds so theoretical here has great significance in practice and determines what we do or don't do on a daily basis
Almost 600 members regularly receive the tasting package from wine.plus. Any wine merchant would be delighted to receive so much. However, we are not a merchant and we are thus violating our principle of funding only through membership fees as described above. Frankly, we don't know yet how and if the tasting package will continue. We will keep the participants up to date.
Classifying producers based on the wines they taste is an important guide to wine buying for our private and professional members. This has become simpler and clearer again with our return to grading from one to five stars.