Pioneers are those who follow a vision. A vision that others have not yet been able to grasp. And yet - if they succeed - they pave the way for all those who follow them. In the best case, pioneers initiate a groundbreaking change. A revolution, so to speak, which was started in the wine world exactly 50 years ago by Alejandro Fernández and Esperanza Rivera quite unknowingly. They just wanted to live their vision of wine. To realise this vision, they bought a small 16th-century stone winery in their hometown of Pesquera de Duero in the province of Valladolid in northern Spain. Here - in the Ribera del Duero region - they laid the foundation for a wine story that achieved world fame in 1972. A wine story that has also become a family story over three generations. And which draws its success from concentrating on the essentials: winemaking from a single grape variety - Tempranillo.