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The AOC Ventoux (until 2008 still "Côtes du Ventoux"), which has existed since 1973, is one of the large appellations of the southern Rhone. It stretches on almost 6000 hectares around the Mont Ventoux in the north, which gives the appellation its name, and to the south up to the borders of the AOC Luberon, the most southwestern growing area of the Rhone. The wine-growing tradition of the area is ancient; according to recent estimates, its beginning can be dated quite precisely to the time around 30 BC.

The climate here is clearly Mediterranean and, with an average of 2800 hours of sunshine, is at a European record level. After an often humid spring, the summers here are usually very dry - only it is not always as hot as one would expect. The main culprit is the mistral, an often stiff, cold downdraft wind that rushes down the Rhone from the northwest, often literally out of the blue and then for days on end. What can cost the holidaymaker his last nerve is a blessing for the viticulture here. Diseases have a very hard time because the wind dries moisture quickly. The additional cooling has a decisive share in the fact that the grapes retain fresh aromas even at high sugar ripeness.