ProWein will once again be the summit of the international wine and spirits industry in 2025. Under the motto "Discover the Taste of Tomorrow", around 5,000 exhibitors from over 60 nations will present themselves from 16 to 18 March 2025.
No other trade fair in the world offers such a comprehensive international programme with the most important trends in the industry. The extensive supporting programme and highlight zones such as ProWein Zero, the new ProWein Business Forum, the Champagne Lounge, Organic World, Packaging & Design, urban gastronomy and the Concept Store also make the leading trade fair an indispensable and exclusive platform for knowledge transfer, industry exchange and inspiration.
ProWein 2025 will feature a dedicated forum for industry-relevant business topics for the first time. The Business Forum in Hall 16 will focus on a specific topic on each day of the trade fair. On Sunday, everything will revolve around the wine consumer of the future. Experts will shed light on new target groups worldwide and their interests, talk about the development of individual price segments and discuss the topic of wine and spirits in the context of changing health awareness. Monday will focus on modern wine marketing under the motto "I am a Buyer and I'm Here to Learn...". On Tuesday, the topic of sustainability will take centre stage. Among other things, the focus will be on alternative grape varieties and the effects of climate change on individual wine regions. The Business Forum will be organised and moderated by American wine expert Cathy Huyghe.
The urban gastronomy lounge will be presented for the first time with the support of METRO. The new concept was developed together with the international food wholesaler based in Düsseldorf. Dr Steffen Greubel, CEO METRO AG, and Martin Behle, Chief Horeca Officer, were able to win over the well-known gastronomy greats Björn Freitag, Alina Meissner-Bebrout and Bobby Bräuer for the collaboration. The three top restaurateurs will all be creating exciting dishes live on site at ProWein for the first time on different days. Toni Askitis, who was named best sommelier of the year 2024 by Rolling Pin, will provide the matching wine. Registration for the individual workshops is not required.
There will also be plenty of inspiration on the topic of food & wine pairing in the other supporting programme at ProWein, for example in the seminar programme of Wines of Portugal, ICEX/Wine from Spain, Pfalzwein and ICE/Vini d'Italia. As a special highlight, another top-class Food & Wine Pairing will take place on ProWein Sunday at 11.30 am: Curly, known from the podcast Terroir & Adiletten, will go on a culinary voyage of discovery at ProWein! At Pavillon France, stand 10F120 (Le Forum #BonjourProWein) he will choose the perfect wine and food match.
Düsseldorf trade fair
The ProSpirits brand world, which was launched very successfully at ProWein 2024, continues to grow and presents around 400 spirits exhibitors from 56 countries in Halls 5 and 7.0. This area of ProWein, which has been specially set up for spirits, showcases both established global brands and innovative craft producers and offers trade visitors a comprehensive insight into current industry trends. In addition to the classics, trend topics such as whisk(e)y, low alcohol beverages, rum and fruit brandies In Focus will be the main focus.
Hall 5 is home to leading international brands such as Molinari (Italy), Cognac Lheraud (France), Osborne (Spain) and Plomari (Greece) as well as renowned German distilleries such as Lantenhammer, Hardenberg Wilthen and Stock Spirits. In addition, premium producers such as La Martiniquaise (France) and Osborne (Spain) will bring internationally recognised names to ProSpirits.
These exhibitors will be complemented by national pavilions from Ireland (Bord Bia), Northern Ireland, Greece (Enterprise Greece), Great Britain, Korea and Mexico, where regional spirits specialities ranging from Irish whiskey and ouzo to Korean soju and mezcal will be presented.
Hall 7.0 will be transformed into a lively concept hall with a stylish bar atmosphere. Here, exhibitors such as Rheinland Distillers, Sasse, San Cosme and Sierra Madre will present their latest creations and offer visitors a unique experience in the world of spirits.
The ProSpirits tours offer caterers, retailers and spirits lovers the opportunity to experience the latest products and trends up close and discover the trade fair in a completely new way. Twice a day, Jürgen Deibel, trend scout and spirits expert, will guide small groups expertly and in detail through the highlights and innovations at ProSpirits. There are three different tours to choose from: The "Trends 2025 and expertise to go" tour is generally aimed at professionals from the retail, bar and catering sectors. The "Spirits Insights for Retail" tour focuses on whisky and rum In Focus and is designed to help retailers diversify their product range. The "Pleasure meets expertise" tour is aimed at restaurateurs who want to expand their range of spirits to include high-quality products such as fruit brandies.
Düsseldorf trade fair
From Cava and Prosecco to sparkling wine and Crémant to renowned Champagne houses - all the important brands of the "Sparkling World" will once again be represented in Düsseldorf. German exhibitors include Henkell Freixenet, Schlumberger, Raumland and the Association of Traditional Sparkling Wine Makers. The Consorzio Tutela del Vino Conegliano Valdobbiadene Prosecco will be bringing many exciting brands from Italy, while Spain will be represented by the traditional "Casa del Cava" Codorníu. A separate lounge in Hall 10 is dedicated to fine champagne, with highlights from Nicolas Feuillatte and Pol Roger.
The demand for non-alcoholic and low-alcohol wines and spirits continues to be enormous. This trend is also reflected at ProWein Zero - the area in Hall 1 is growing by at least 50 per cent. The exhibition area will once again be complemented by a large tasting zone where visitors can sample the whole variety of no/low for themselves.
In order to make the most of the three days of ProWein, good preparation is crucial. ProWein offers numerous digital services for this purpose: The exhibitor database, the interactive hall plan and the new matchmaking tool Fair Match facilitate targeted planning and networking. Favourites can be saved with MyOrganizer and the ProWein app provides all the important information. The varied supporting programme with masterclasses, business forum, tastings and much more can also be accessed online.
While professionals from all over the world are among themselves at all the events at the exhibition centre, ProWein goes city builds a bridge to the consumer. From 13 to 18 March, there will be wine and spirits tastings, special menus in numerous restaurants and cultural events throughout the city. A total of around 130 events are planned.