Out of the monoculture: the idea behind "Ambito" comes from the winegrowers themselves. "In our certification of the sustainability of wineries, their work on biodiversity is also assessed," explains Keith Ulrich, project manager and chairman of Fair'n Green. The association issues a seal for sustainable viticulture and helps winemakers to make defined goals objectively measurable. "In the process, we noticed that many producers would like to do more for biodiversity. However, they lack the knowledge of what kind of approach makes sense at all." This is how the concept of "Ambito" came about, to develop a toolbox adapted to the respective locations with clear recommendations for the winegrowers: "It was particularly important to us that this is not just about the Fair'n Green farms, but about the entire German winegrowing sector," says Ulrich.