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As early as the 4,000 euro bid price for the first lot, a collector's box with one bottle each of the vintages 2001 to 2006, indicated the direction this auction would take. On May 19th, the Ornellaia wine estate auctioned the third collection of its Vendemmia d'Artista series, the equipment of which was designed by the German artist Rebecca Horn, at the Neue Nationalgalerie Berlin. With a total of nine lots offered, the auction achieved a record result of 130,000 euros, all of which was donated to the Verein der Freunde der Nationalgalerie.

The second lot was also remarkable, one of a total of ten double magnums, each with an individual artist's label, and thus the first item from the artist's series to be auctioned that evening. The bottle went over the table for a previously hardly expected 8,000 Euros, a sum that was not significantly exceeded by the next lots with two and three double magnums (9000 Euros and 12,000 Euros). Things got interesting again starting with lot 6, one of three six-liter imperial bottles, which in addition to the label got a wrapping of copper wire with mirrors. This lot fetched 12,000 euro, the following one, which in addition to the Imperial included a lunch for four people at the winery, 15,000 euro. The penultimate lot of the evening consisted of a double magnum and an Imperial as well as an invitation to an event of the Monntower Foundation, founded by the artist, and went under the hammer for 18,000 euro.