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"We are aware of the need to contribute to the preservation of cultural landscapes and are committed to integrating people into a fair economic cycle. That is why we have been actively assuming our social responsibility for years and are committed to sustainable development." So says Jacques Gravegeal, president of InterOc, the trade association for wines of regional origin IGP Pays d'Oc.
VIP - Vineyard In Progress (Source: InterOc)

InterOc wants to promote sustainable viticulture in the Pays d'Oc with the initiative "Vineyard In Progress (VIP)" and has developed a three-stage programme for this purpose, the first stage of which was a consumer survey in five countries on the topics of sustainability and organic wine. The results are now available. "We now have basic data for an action plan that is fair to the people and businesses in the Pays d'Oc. This will allow us to implement our planned strategy, which is based on a set of rules that should be internationally recognised: the ISO 26000 standard, which defines the guidelines for social responsibility," says Gravegeal.

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