|VIP - Vineyard In Progress (Source: InterOc)|
InterOc wants to promote sustainable viticulture in the Pays d'Oc with the initiative "Vineyard In Progress (VIP)" and has developed a three-stage programme for this purpose, the first stage of which was a consumer survey in five countries on the topics of sustainability and organic wine. The results are now available. "We now have basic data for an action plan that is fair to the people and businesses in the Pays d'Oc. This will allow us to implement our planned strategy, which is based on a set of rules that should be internationally recognised: the ISO 26000 standard, which defines the guidelines for social responsibility," says Gravegeal.