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Pressoria, the new experience for Champagne tourists in Aÿ, opens on 2 July. Housed in the former Pommery press house, the wine tourism platform offers a one-and-a-half-hour guided tour through ten rooms where the production steps of Champagne are described. All five senses of the visitors are addressed in order to make "a sensory journey into the heart of champagne with the help of state-of-the-art technology", as it says in a press release. The tour ends with a tasting of champagne or grape juice. 11 million euros were invested in the conversion and construction. This year, the target is 10,000 visitors; after the pandemic, the operators hope for 40,000 visitors per year.
(al / Photo: Pressoria)