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Wine sales in Germany in 2017 will have fallen by around five percent. This is the result of an analysis of 30,000 households by the market research institute GfK on behalf of the German Wine Institute (DWI).
The main reason for the drop in sales is demographic change, DWI Managing Director Monika Reule told the news agency dpa. Although young people were buying more wine than in previous years, this increase could not be compensated for by the declining wine purchases of the older population. Many senior citizens who drank a relatively large amount of wine died in 2017. However, this was not compensated for by young customers. In addition, the trend towards more conscious nutrition among younger people has intensified the decline, said Reule. This development is not new, however. Even wine nations like France and Italy have been struggling with this problem for some time.
According to a separately calculated estimate by the DWI, German citizens spend about six billion euros on wine annually. In return, they buy about half each of German and foreign wine.
(uka / Photo: German Wine Institute)