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Four out of five wineries in Austria are currently registering a decline in their wine sales, according to an online survey by the trade magazine "Der Winzer". The wineries were asked whether the general price increase in wine sales to consumers was already having an effect. The result: Only 20 percent of the participating vintners did not notice any effects. 39 percent said that less wine would be bought, 18 percent that it would be bought cheaper. 23 percent of the vintners noted that their private customers would buy both fewer bottles and for lower amounts. This means that more than half of the participants feel noticeable decreases in wine sales. The higher costs of daily living for consumers combined with the increased production costs of wineries are thus beginning to have an impact on the purchasing behaviour of wine lovers.
According to data from Statistics Austria, the general inflation rate in Austria in October 2022 was 11 per cent. Compared to October 2020, consumer prices have even risen by 15.6 percent. Food and non-alcoholic beverages became more expensive by an average of 14.4 per cent, alcohol by 11 per cent. A particular price driver in Austria is the energy sector, mainly due to the high dependence on Russian natural gas. Without expenditures for household energy and fuel, inflation would only amount to 7.3 percent.
(al / Source: Der Winzer, Statistics Austria; Photo: pixabay)
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