Piwi International is a transnational information network for the cultivation and marketing of fungus-resistant grape varieties. In this interview, Diego talks to current president and grapevine breeder Alexander Morandell about the marketing potential of new grape varieties and their ecomic and social impact on viticulture.
The Art of Selling Wine is for the benefit of the winemaking community. With the podcast, Diego Weber offers practical expertise for forward-thinking wineries, young winemakers and career changers to listen to in the vineyard, in the cellar or while delivering. All episodes will be available to listen to on Fridays with a two-week head start for wein.plus members and will be announced in our top news by email.
The Art of Selling Wine from the winemaker's point of view
Diego Weber has been running his podcast since July 2021. He also offers Swapwine , a scalable newsletter network for direct marketing wineries, and is a management consultant specialising in strategic positioning in the wine industry.