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In the new documentary series "The End of an Era" about singer Taylor Swift, the image briefly pans to a bottle of Sancerre. Just a few minutes after the episode started on Disney+, several wines from the winery, the Domaine de Terres Blanches in Bué-en-Sancerre, were sold out in the USA. This is reported by the French magazine La Revue du Vin de France.
In the fifth episode of the documentary, the camera shows the wine bottle for just a few seconds, which is sitting on a desk. Fans of Taylor Swift immediately shared screenshots of the image with the label on social media and nearly emptied the entire stock of the winery across the USA.
According to the report, the winery sells 10,000 bottles annually in the USA. The bottle in the film was explicitly not a product placement. Taylor Swift has previously shown and stated that she has a preference for white wine—especially Sancerre.
(cs)
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