According to the latest figures of the Italian business association Unione Italiana Vini (UIV), the worldwide turnover of sparkling wines declined by nine percent in 2020. The UIV says the reasons for the slump are the changed consumption habits in the Corona crisis, but also a saturation of the historical markets, above all the USA, Great Britain and Japan. The goal must be to boost exports in other countries and to create new sales opportunities. The three big sparkling wine appellations, Prosecco, Cava and Champagne, turned over a total of 660 million bottles worth 3.83 billion euros in 2020: 670 million euros less than in the previous year. The big loser is Champagne, which has lost 20 per cent in value, while the declines for Cava (-8%) and Prosecco (-3%) have been more moderate.
(ru / Source: UIV, Photo: pixabay)