Half of the exhibitors came from Italy (1,600) and France (1,500), followed by Germany (1,000), overseas (600), Austria, Spain and Portugal. In addition, wineries from Poland, Estonia, Finland, Denmark, Armenia, the Azores, India and Japan showed their portfolio. The focus was on the new wines from all the world's growing regions, supplemented by 300 spirits specialities. The most prominent exhibitor was pop star Sting, who presented the wines of his estate Il Palagio from Tuscany. The superstar sang three songs to the wine presentation, which was surrounded by visitors and journalists, including "Message in a bottle".
According to Messe Düsseldorf, the number of visitors also set "new standards this year": A total of 58,500 trade visitors from 130 countries travelled to Prowein. In 2016 there were still 55,700 from 126 countries. And every second visitor came from abroad. At least two-thirds of all visitors were top decision-makers in their companies, the fair reported. According to the organizers, almost 60 percent of all trade visitors had concluded business deals during the fair or planned to place orders after the fair. Every second visitor had also found new suppliers. "For three days there will be very concentrated business in the halls. The visitors were mainly key players - important importers and representatives of large international retail chains. This year again, the industry has shown how efficient and strong it is. There was an extremely high level of ordering and talk of new business ideas," said Hans Werner Reinhard, Managing Director of Messe Düsseldorf, summing up the course of the fair.
The exhibitors' range of products and services was supplemented this year by other focal points. These included the "Champagne Lounge", the "Organic World" on the subject of organic wine, the Mundus Vini tasting zone or the "fizzz Lounge". The special show "Same but different" focused on innovative and unusual concepts. The supporting programme consisted of around 500 tastings and events which took place at the exhibitors' stands or in the Prowein Forum. The offerings were aimed equally at retailers and the catering trade. Among others, the well-known British wine critic Jancis Robinson presented her personal favourites.
Now the organisers are turning their attention to Asia. From 8 to 11 May, ProWine Asia starts for the first time in Hong Kong, following its successful debut in Singapore in April 2016. The next ProWein will take place in Düsseldorf from 18 to 20 March 2018. (uka)
(Photo: Fair Düsseldorf, Constanze Tillmann)