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The Italian prosecco and spirits producer Bottega is the first company in the industry to print a consumption recommendation on its labels. In a white heart on the new Prosecco bottle is the sentence "We recommend a maximum daily consumption of two glasses".
Sandro Bottega, owner of the company, explains the decision by saying: "Doctors and politicians, manufacturers and consumers have often said something very true, namely that alcohol is bad for us. But if consumed in moderation, it is a vice that our bodies can tolerate well. Others, however, have said some nonsense that has no scientific basis. At Bottega, we have always been very sensitive to the issue of alcohol abuse."
He said this recommendation is not an invitation to consume, nor a warning, but a kind of drinking education. "We all have to make our contribution to the issue by seeking mutual understanding, which hopefully will also come from politics," Sandro Bottega said.
(ru / Source: Winenews; Photo: Bottega Spa)