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The prices for vineyards in France fell for the second consecutive time in 2025, reports the Society for Land Regulation and Rural Development (SAFER). On average, the prices for protected AOP vineyard decreased by 2.9 percent to 171,400 euros per hectare. Vineyards without AOP designation lost 7.7 percent to 12,800 euros.
Bordeaux experienced the strongest losses among the major appellations, with a decline of 23.8 percent (after minus 18.4 percent the previous year). Well-known municipalities such as Pauillac (down 32 percent to 1.7 million euros) and Margaux (down 43 percent to 800,000 euros) were also affected. The average price in Bordeaux is currently 77,100 euros per hectare.
Prices also fell in Alsace (down 5.4 percent to 111,700 euros per hectare), along the Rhône, and in Provence (each down one percent to 58,100 euros per hectare). While prices in the Languedoc-Roussillon appellation remained almost stable, they fell in the Sud-Ouest by 28 percent to 10,300 euros. The strongest declines were in the Cognac and Armagnac regions, where prices fell by almost 55 percent to 23,200 euros per hectare.
In contrast, average prices in the Burgundy-Beaujolais-Savoie-Jura region increased by 3.9 percent to 307,500 euros. In the Côte-d’Or, an average of around one million euros was paid for a hectare of vineyards (up five percent). Champagne also recorded a slight increase of about one percent to 1.13 million euros. Prices in the Loire even rose by three percent to 52,600 euros. Excluding Champagne with its extremely high prices from the overall French balance, the average price actually fell by 6.8 percent to 87,400 euros per hectare.
Despite the falling prices, the value of transactions has increased. A total of 19,000 hectares changed hands across France, representing 2.5 percent of the total vineyard area. This resulted in a revenue increase of over 16 percent, with 1.65 billion euros. The Burgundy-Beaujolais-Savoie-Jura region saw an increase of almost 74 percent to 579 million euros. In Champagne, vineyards worth 207 million euros were sold.
(al; Image: 123rf)
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