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Rosé wines are becoming increasingly popular in Europe. According to an analysis by the international market research institute Fact.MR, their revenue will rise from 4.15 billion euros in 2025 to nearly six billion euros by 2035. This corresponds to an increase of 43.8 percent with an annual growth rate of 3.7 percent. Particularly in demand are the premium segment and still wines.
Still rosé wines currently dominate the trade with a share of 68.4 percent of revenues, while the premium segment holds 42.8 percent of the value share. The trend towards higher-quality products continues, driven by new sustainable and organic-certified collections from leading brands such as Whispering Angel, Mirabeau, and Miraval, which also appeal to younger consumers.
The United Kingdom is the number one growth driver, followed by Portugal, Germany, and the Netherlands. Italy, Spain, and France as traditional producing countries also benefit from changing consumer preferences. According to Fact.MR, Europe thus not only serves as an important market but also as an innovation lab for the rosé wine industry. This industry is increasingly investing in premiumization, sustainable production, and brand development. Opportunities exist especially in still rosé wines, premium products, Grenache-based wines, sparkling rosé, and distribution through specialized trade.
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