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This year, PIWI International will become the umbrella organisation for all regional PIWI associations. The aim is to pool resources and develop new strategies. The association currently has almost 1,000 members in 30 countries, including producers, grower, researchers and journalists. The declared aim is now to make PIWI International the most important transnational winegrowers' association in the world in order to enter into an open dialogue with agricultural policy-makers.

"We know that modern agriculture, and especially intensive viticulture, can also function under the condition of drastically reduced pesticide use and that new Piwi varieties are the future of agriculture. We therefore want to be at the forefront of viticulture policy," said Alexander Morandell, President of PIWI International.

Wine consultant Diego Weber has been in charge of the association's communications since last year. "We are the mouthpiece of all Piwi winegrowers. In order to be better recognised by politicians, we need to completely reorganise our lobbying work and make it more transparent. Our voice should carry even more weight. If we want to achieve the goals of the Green Deal, we can only do so if we act together now and pool our expertise."

Another new feature is the introduction of a quarterly online "PIWI Summit". This is intended to inform members and interested parties about current trends in research and marketing and consolidate the network. The upcoming "PIWI Summit" will take place on 17 April.

(ru / Source: PIWI International; Photo: 123rf.com)

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