This year, the PIWI International association will become the umbrella organisation for all regional PIWI associations. In this way, forces are to be bundled and new strategies developed. The association currently has almost 1,000 members in 30 countries, including producers, breeders, researchers and journalists. The declared goal is now to make PIWI International the most important transnational winegrowing association in the world in order to enter into an open dialogue with agricultural policy-makers.
"We know that modern agriculture, and especially intensive viticulture, can also function under the condition of drastically reduced pesticide use and that new Piwi varieties are the future of agriculture. We therefore want to be at the forefront of viticulture policy," said Alexander Morandell, President of PIWI International.
Wine consultant Diego Weber has been in charge of the association's communication since last year. "We are the mouthpiece of all Piwi winegrowers. In order to be perceived more strongly by politicians, we have to completely reorganise our lobbying work and make it transparent. Our voice should be given even more weight. If we want to achieve the goals of the Green Deal, we can only do so if we act together now and pool our competences."
Also new is the introduction of a quarterly online "PIWI Summit". This is intended to inform members and interested parties about current trends in research and marketing and to consolidate the network. The upcoming "PIWI Summit" will take place on 17 April.
(ru / Source: PIWI International; Photo: 123rf.com)