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The Old Vine Registry introduces a seal that officially confirms the verified entry in the register. In this online directory, wineries can register vineyards for free if at least 85 percent of the vines are proven to be at least 35 years old. Starting October 1, wineries can use the seal on bottles, signs, as well as digitally on websites and social media for a one-time fee. Importers, retailers, competitions, and publications are also allowed to use it. The seal comes in two versions to facilitate integration into label design. Additionally, there are versions that indicate the age of the vines as over 35, over 50, over 75, over 100, and over 150 years.
The online database Old Vine Registry was established three years ago with the involvement of wine author Jancis Robinson MW . Her definition of old vines has been adopted by the International Organisation of Vine and Wine (OIV). "This is important and may even lead to legislation. I know producers who call their wine from 20-year-old vines 'Vieilles Vignes' and others who refer to their 50-year-old vines as young," Robinson explained, "the definition of old vines is subjective, cultural, context-dependent, and sometimes even misleading, depending on where you are and who you are talking to." Currently, 10,576 vineyards in 42 countries are registered, covering around 46,000 hectares, including 339 from Germany and 51 from Austria.
(al; Image: Alexander Lupersböck, jancisrobinson.com)
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