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Mövenpick Wine
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Nikolaus von Haugwitz (right in the picture) is the new CEO of Mövenpick Wine AG in Baar (Switzerland). He takes over the management of the company from Gernot Haack (left in the picture), who is moving to the supervisory board.

Von Haugwitz has a long expertise in the wine trade. He worked for 15 years at the Hamburg wine trading house Hawesko, most recently on the board responsible for e-commerce. From 2019 to 2023, he led the St. Jakobskellerei Schuler & Cie AG in Switzerland. Most recently, he was responsible for marketing and expansion at the franchise company Vom Fass AG in Waldburg.

"The wine trade is at a turning point. My goal is to combine Mövenpick Wine's excellent wine expertise and proximity to our customers at over 40 locations with the possibilities of digitization. This way, we create unique shopping experiences for our customers that seamlessly integrate analog and digital," says von Haugwitz about his new challenge.

Mövenpick Wine is one of the leading importers and suppliers of quality wines in Switzerland, Liechtenstein, and Germany, with around 40 locations. The range includes more than 3,000 international labels.

(ru / Handelsblatt Switzerland)

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