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Retail sales increase by 18 per cent

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More and more wineries, winegrowers' cooperatives and commercial wineries in Germany are offering dealcoholised wines and sparkling wines. According to the German Wine Institute (DWI), the non-alcoholic offer of the wine industry has been growing for years. Although the share of total German wine consumption in 2022 was still less than one per cent, sales of dealcoholised wines in the food retail trade had increased by around 18 per cent.

Non-alcoholic sparkling wines have always been more established. In 2021, around 23 million bottles of them were sold. For 2022, non-alcoholic sparkling wine is already said to have a market share of seven to eight per cent of the sparkling wines consumed in Germany. The turnover with this amounted to 91 million euros last year.

The fact that the range of non-alcoholic wines is growing is also due to the new technologies for aroma-preserving dealcoholisation. They have led to a noticeable improvement in the quality and taste of the wines. For example, dealcoholisation is now carried out in a very aroma-preserving way at low temperatures of less than 30 degrees Celsius by vacuum distillation or in a centrifugal cone column.

According to a survey conducted by the market research institute Nielsen in 2020, more women in Germany tend to drink non-alcoholic wine and sparkling wine (60-66 per cent) than men. It is also predominantly consumed on special occasions and rather outside the home. According to the DWI, in order to achieve greater acceptance, the gastronomy sector should focus more on non-alcoholic wines and serve them by the glass.

(ru / Source: DWI)

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