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The London-based market research institute International Wine and Spirit Record (IWSR), which specialises in the beverage industry, predicts a slow decline in sales for wine community in the long term. The economic uncertainty in many countries leads to savings, especially in the gastronomy. For example, the volume of wine sold worldwide in the first half of 2022 fell by five per cent compared to 2021. In the world's 20 most important wine markets, the number of adults who are classified as regular wine drinkers also continues to decline - with the exception of Brazil. Only there was more wine drunk in 2021 than in 2017.
Only sparkling wines and premium wines recorded growth, which was reflected in increased sales. While the volume of the market for still wines decreased by two percent in 2021, the retail value increased by five percent. Sparkling wines, on the other hand, increased by nine percent in volume and even by 20 percent in value. The trend towards sparkling wine continued in the first half of 2022 with a plus of three percent in volume.
(al / source: drinksbusiness)