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More entry-level wines than premium products

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Italian wine exports to Russia are booming despite the Ukraine war. Especially Supertuscans, Brunello di Montalcino, Amarone and Barolo, but also Primitivo, Lambrusco, Prosecco and Vermentino have increased strongly. This is shown by the data of the Italian statistical office Istat for the year 2022. Last year, for example, imports of Italian wine to Russia increased by 15.8 per cent, which corresponds to a value of 172 million euros. The positive business in Eastern Europe is also confirmed by the Italian export agency Edoardo Freddi International, which sells more than 33 million bottles annually all over the world.

"The Russian population loves Italian wines, exports continue. The war in Ukraine has in no way slowed down the export and trade of Italian wines in Russia. At most, it has changed consumption," says Edoardo Freddi. Due to rising inflation, the purchasing power of Russian citizens has decreased. Especially because a large group of Russians with medium purchasing power left their country last autumn, the demand for top Italian wines and super-premium wines has decreased, he says.

"Since February 2022, purchases have been more focused on entry-level wines," Freddi continues. Wines such as Primitivo, but also Pinot Grigio, Lambrusco, Asti, Prosecco, Chianti and Montepulciano are in demand. Recently, there has also been great enthusiasm for Vermentino, which is slowly replacing Lugana.

Italian wines are still the best-selling in Russia, followed by wines from Georgia and Spain.

(ru / Source: Winenews)

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