More and more people worldwide are searching for wine on the internet. Since 2019, the worldwide searches for wines, wine types and wine terms on Google have increased by more than 30 percent, Cyril Grira from the French Google branch reported at the Vinexposium congress in Bordeaux.
In the first half of 2022 alone, Google searches for wine had increased by 6 percent compared to the previous year. However, 88 percent are "generic": The users do not search for a concrete wine but start their search with a grape variety or a region.
In addition, the number of search queries for "winery near me" has exploded. The query is now "among the top 10 worldwide" within the term category wine.
Commenting on trends within the wine scene, he said that "vin naturel", for example, had tripled in search volume in France over the past five years, while "non-alcoholic wines" had increased fivefold on Google in the US.