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In 2016, Germany exported around one million hectolitres of wine worth 288 million euros to 130 countries. The value of the wines exported thus fell by four percent and the volume by three percent. These figures were published by the German Wine Institute (DWI).
According to the DWI, this development mainly affected wines from the entry-level segment. "German wine exporters face very tough international competition, especially in the basic wine segment," explained DWI Managing Director Monika Reule. "One of the reasons for this is the decline in wine consumption in the major European wine-growing countries. These countries have intensified their export efforts in recent years and are able to bring their wines to the market at lower prices than German producers due to comparatively low production costs"
On the other hand, according to the DWI, quality wines accounted for 85 percent of total export revenue and 76 percent of the volume of wine exported last year. Compared to the previous year, this represents an increase of two percent in each case. According to the DWI, the trend towards higher-quality wines in exports, which has been observed for some time, is thus continuing. According to the Institute, the average price of the quality wines exported in 2016 remained unchanged at 3.23 euros per litre, compared with an average price of 2.88 euros per litre for all wines, which is one cent lower.
The four most important export markets for German wine are currently - in descending order - the USA, the Netherlands, Norway and Great Britain.