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Geldermann has now also completed the conversion of its boutique in Breisach as the final building block for the new positioning of its sparkling wine brand. The renowned architectural office Ippolito Fleitz Group was commissioned for the work, whose design is intended to give the boutique a noble and modern identity. On 650 square metres and in the historic vaulted cellars, "visitors will be able to experience the history of the brand as well as the production of sparkling wine with all their senses in the future", Geldermann announced.
The Breisach boutique is now equipped with gold-coloured shelving elements and a lounge area in the blue of the new brand world inspired by the brand's French heritage. Visitors can now taste the entire Geldermann product line at a champagne bar.
The next step, according to Geldermann, will be to further expand the "sparkling wine cellar experience". For this purpose, the vaulted cellars in Breisach are to be made "experienceable with all senses". The concept would include the themes of enjoyment, travel, history and training. Visitors could then experience and learn how sparkling wine is produced at Geldermann.
(uka / Photo: Geldermann)