French consumers bought more wine to drink at home in 2020 for the first time after decades of decline. The currently published data of the National Institute for Agricultural Products (FranceAgriMer) show that the French bought an average of 43.7 bottles of still wine (0.75 litres) per household last year, which is about 3.3 per cent more than in 2019. Nevertheless, consumption was 5.6 per cent below the five-year average. In 2010, according to these statistics, every French household bought the equivalent of 55.4 bottles (0.75 litres). The greatest growth was achieved by wines in the price segment below 2.99 euros, and thus above all by the discounter markets; but online retailers and wine shops also recorded growth.
Sales of beer and other alcoholic beverages increased even more significantly in the Corona pandemic. The biggest losers in 2020 were all types of sparkling wines with a minus of 4.4 percent. In the higher-priced segment, i.e. champagne and sparkling wine with designation of origin, the sales declines were even more pronounced.
(al / Source: Vitisphere; Photo: wikipedia - Michal Osmenda)