"French January" instead of "Dry January": The association "Vin & Société", an organization of the French wine industry, is calling for an alternative to abstaining from alcohol in January. The health initiative originating from the Anglo-Saxon world is known as "Dry January". In contrast, the association proposes the "French January". In this, people should "enjoy less, more thoughtfully, moderately, and consciously, instead of adhering to a calendar-imposed abstinence." This is reported by the French wine magazine La Revue du Vin de France.

The association is not about denying the health risks of alcohol or directly opposing "Dry January". The "French January" should be a month "in which we prefer to enjoy rather than prohibit. It stands for moderation and sociability – a typically French way of togetherness." With this, the organization wants to remind that wine is not just a drink, but a cultural element and part of a certain lifestyle, as long as the right balance is maintained.

At the same time, the association points to the risk of a so-called "Yo-Yo effect" after a month of abstinence. Some individuals would overcompensate the temporary abstinence with increased consumption afterward. The "French January" offers a middle ground that does not deny health concerns and maintains a wine culture based on tradition and enjoyment.

(al; Image: 123rf)

More on the topic:

"Moderate Drinking" is gaining acceptance in society

Generation Z is doing less Dry January and Sober October

"Damp drinking" instead of "Dry January" is taking over the internet