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Industry professionals from 100 countries expect a rising market for premium wines in 2025. This is the result of the "Golden Vines Report 2024". According to its own definition, it is considered a "leading annual report that identifies key micro and macroeconomic trends that will shape the global premium wine market." The results of the report were verified by the economic consultancy Deloitte.
For the report, 1,200 professionals from over 100 countries were surveyed, including 68 Masters of Wine, 29 Master Sommeliers, 160 Advanced Sommeliers, 48 ASI diploma holders, and 301 individuals with WSET diplomas. Additionally, 397 sommeliers from upscale and Michelin-starred restaurants, 267 specialized dealers, 121 collectors, 91 representatives from wineries, and 36 professionals from auction houses participated. According to their assessment, the global premium wine market is expected to develop positively or even very positively. The main indices for fine wine, the Liv-ex-100 and the Liv-ex-1000, have fallen by about 15 percent since March 2023. In 64 percent of the responses, an optimistic forecast was given. Reasons for this include rising demand as restaurants and bars need to replenish their stocks (20 percent of the responses). It is also expected that wine enthusiasts will spend more again and consume more expensive wines. Reasons for this include the increasing knowledge and experience of wine drinkers, leading to heightened interest in high-quality wine.
The professionals also identify a trend towards indigenous grape varieties, provided they are lighter, fresher, lower in alcohol, lower in calories, lower in tannins, and more elegant than others. The report also predicts a rising demand for organic, biodynamic, Natural and Orange Wines. Younger consumers, in particular, preferred sustainably produced wines, especially when marketed with an exceptional story.
The Piedmont region was named by 20 percent of all respondents as the region with the greatest potential, driven by strong interest in Italian premium wines. The professionals see a risk of negative developments for Bordeaux (27%), Burgundy, California, and Australia.
(al / Source: harpers.co.uk)