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The champagne house Dom Pérignon has agreed on a cooperation with the American pop icon Lady Gaga. According to a press release, an advertising campaign as well as a limited bottle edition of the Rosé 2006 with a pink label are part of the cooperation under the label "The Queendom". In addition, there will be the sale of 110 copies of a sculpture made of jeroboams of the Rosé 2005, which she designed together with the artist Nicola Formichetti. The proceeds from the sale will go to Lady Gaga's "Born This Way Foundation", which helps young people with mental health problems.

(uka / Photo: Dom Perignon / Nick Knight)