The consortium for Barolo and Barbaresco has announced its intention to reduce daily CO2 emissions in the growing area by 50 percent. The Ecolog project designed for this purpose envisages reducing heavy goods traffic in the hills of the Langhe by 33 percent. In addition, a digital platform is to be used to optimise the wineries' logistics. A first trial phase with 28 winegrowers and several haulage companies has already started.
"We were looking for a solution that is not only ecologically sustainable, but also very innovative and beneficial for the wineries," says Matteo Ascheri, president of the Barolo and Barbaresco consortium. The landscape, popular as a holiday region, has been a Unesco World Heritage Site since 2014.