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With Cheval Blanc, the first of the top châteaux from Bordeaux went on sale today as a subscription offer. Cheval Blanc has set the ex-château price at 390 euros, the retail price of the traders is about 555 euros per bottle. This is only about 2.5 per cent above the primeur price of the 2020 vintage, when it cost 380 euros ex-château and about 540 euros in the shop.

On the global fine wine trading platform Liv-ex, Cheval Blanc is one of the five best Bordeaux 2021, according to a worldwide survey among fine wine traders, besides Margaux, Lafite, Figeac and Ausone. The slight price increase was expected given good reviews after the En Primeur tastings in April.

(al / Photo: Lupersböck)