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The Bordeaux château Rollan de By is planning to offer its wine in cartons soon. Owner Jean Guyon already welcomed the technology of the three-litre "bag-in-box" 20 years ago, although it is mostly used for simple wines. Together with the Bordeaux wine merchant Charles & César, he has now developed a new packaging format to make it easier to offer wines by the glass in the restaurant. At 0.75 litres, the recyclable cartons contain the same amount of wine as a conventional bottle and are also the same height, so that they can be stored on the shelf together with other bottles. The cartons have a small tap so that the opened wine is not exposed to the air.
Jean Guyon says he has tested the system for several months. He is also considering offering his most expensive wine Château Haut-Condissas in it. Target customers are consumers of the younger generation, restaurants and above all airlines, for whom the low total weight of the boxes of 810 g should be interesting. Guyon and the retailer Charles & César share the additional costs of 1.50 to two euros per package, so that the cartons will be sold at the same price as the bottles.

(al / Source: vitisphere; Photo: Domaines Rollan de By))

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