|
|
On 1 July, Österreich Wein Marketing (ÖWM) launches its "Österreich Wein lädt ein" initiative to support the domestic wine industry. Every day until 31 July 2021, ten local bills will be drawn from those sent in and up to 200 euros per receipt will be refunded. The prerequisite is that the wine or sparkling wine served with the meal comes from Austria. The invoices can be uploaded on the website österreichweinlädtein.at or sent to gewinnen@oesterreichwein.at.
With a share of more than 50 percent of domestic wine consumption, the Austrian gastronomy is the country's most important wine sales agent. Due to the Corona pandemic, this central sales channel for Austria's vintners was closed for almost nine months. The campaign, which is also advertised in restaurants and inns, thus supports the vintners and the innkeepers.
(al / Photo: ÖWM / Anna Stöcher)