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The Australian company Fourth Wave Wines has launched a wine series called "Crate" without a label. Consumers can find all the obligatory information such as logo, grape variety, region, vintage, legal text, barcode and a QR code on the capsule of the bottles. The aim of the minimalist packaging is to reduce the environmental impact.
Crate's cardboard is 100 per cent recycled and bears the inscription: "Our planet is more important than our packaging". The glass, in turn, comes from recycled bottles, and the product can only be bought by the case, which reduces the ecological footprint. In addition, the wine is "made from grapes from small farms in the spirit of social sustainability". The proceeds from sales are reinvested in the individual wineries.
Fourth Wave Wines developed the innovative solution together with "Denomination", an international graphic design agency specialising in sustainability, which serves clients such as Penfolds and Taylors. "Today's designers are tasked with completely rethinking how packaging works. We need to reduce it to a minimum, also taking into account the energy required for printing and screen printing" said Rowena Curlewis, co-founder of Denomination, about the project.
(ru / Source: Winenews; Photo: Fourth Wave Wines)