The food discounter Aldi is opening a pop-up store for wine in Düsseldorf's city centre at the international trade fair ProWein, which takes place in Düsseldorf from 19 to 21 March 2017. This is reported by several German business media.
From 17 to 21 March, Aldi will be presenting selected wines from its range in a modernly designed salesroom with lots of glass and wood at Schadowplatz. The concept is called "My Wine World" and during the five days it will present renowned wineries, including S.A. Prüm and Fritz Keller from Germany, Leo Hillinger from Austria, Baron Philippe de Rothschild from France, Marchesi de' Frescobaldi from Italy and E.&J. Gallo from California. The producers are represented at Aldi with their own wine lines.
"'My wine world' is an ideal meeting place for both wine connoisseurs and people who are not yet familiar with the wines of Aldi Süd and would like to change this now," the Handelsblatt quotes Ingo Panknin, Group Buying Director at Aldi. The Handelsblatt report goes on to say: "Aldi Süd recently created a digital presence for its wine trade. The portal meine-weinwelt.de presents the entire range of wines, supplemented by tips from wine experts and matching recipes" In Great Britain, Aldi is already selling wine in an online shop. "It is therefore probably only a question of time when Aldi will also sell wine in Germany via the Internet," says the Handelsblatt.