Northern Piedmont is deeply overshadowed by the resounding names Barolo and Barbaresco, which are big stars in the heart of the famous wine-growing region and are in demand all over the world. The north, on the other hand, is the stepchild. Advanced wine connoisseurs are familiar with the Gattinara and Ghemme appellations, but there is much more to discover. Not far from the textile town of Biella, home to world-famous fabric manufacturers such as Cerruti or Ermenegildo Zegna, there are a number of little-known origins vying for attention. The winegrowers there have realised that they are stronger together and in the DOCs Lessona, Bramaterra and Coste della Sesia, 20 wineries have joined forces to form the "Associazione Vignaioli Colline Biellesi", which organises joint activities and appearances.