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While in Tuscany the almond trees are already fading, the red poppies are beginning to shine and the fig trees are budding, in Burgundy there is still a colourless after-winter. Only the hawthorn provides splashes in the landscape. When the vine buds swell in Italy, the Burgundy winegrowers are still pruning the vines and burning the cut shoots.

And yet, every two years in spring, I am drawn to this region, where the landscape is not at all prepared for me wine tourists at this time of year. I regularly make the pilgrimage to Beaune for the Grands Jours de Bourgogne - the "great Burgundy days" that take place every two years.

I don't just go there for the wines, but to gain clarity. Clarity about wine communication, clarity about what brings order to our wine world, what is important for our wine culture.