Northern Europe is traditionally an extremely important sales market for the red wines from Montalcino. German-speaking countries alone account for about one third of all exports from the Brunello region. Therefore, the annual presentations of the current vintages of Brunello, Brunello Riserva, and Rosso die Montalcino are already a tradition.
This time, 47 of the altogether 210 members of the Consorzio del Vino Brunello di Montalcino presented their new wines in the noble Bayrischer Hof in Munich. Unfortunately, it is hardly possible to speak of the leading 47 producers of the area. It is noticeable that from year to year more and more top producers stay away from the presentation events. Many wineries probably no longer consider it necessary to support the marketing campaigns of their umbrella association due to lack of sales difficulties.
However, this could soon take its revenge. At the latest when the number of mediocre to poor wines exceeds that of the really good ones - and we came very close to this case this year - the absence of many of the banner bearers in terms of quality will undoubtedly affect the reputation of the whole region. In view of prices that continue to rise, the cellars could empty much less quickly in the near future than has been the case so far.