In Burgenland, Blaufränkisch is the number one red wine variety. Georg Schweitzer, the managing director of the wine marketing organisation Wein Burgenland, knows the year in which Blaufränkisch was discovered internationally: "Jancis Robinson MW gave it roses in 2012, and since then demand has been rising continuously." Climate change is also responsible for the growing popularity of the variety: "With higher ripeness, the tannin structure of the Blaufränkisch has also become more accessible, but this has no influence on its ripening potential."