Austria is a small country with a great variety of wines full of character, in the production of which the winemakers focus on the highest quality and careful use of natural resources. This message is to be carried out into the wine world. To this end, Österreich Wein Marketing GmbH (ÖWM) has been supporting and coordinating the Austrian wine industry's strategic efforts in quality and sales since 1986.
The distinguishing mark of Austrian quality wines is the red-white-red banderole on the capsule. Such a label on a national level is unique in this conciseness. So it is not without reason that the banderole is part of the logo of ÖWM, which as an umbrella brand is the common umbrella over the sum of the individual wineries, brand communities and regions.